Risen Drums Getting Popular!

Drum Roll Please…this week I am going to talk about one of my favorite percussion companies, Risen Drums. Risen Drums has come a long way from the last time that I spoke with founder, Keith Anderson. About two years ago when I was in my Introduction to Management class at Full Sail University, I had to interview a manager for a presentation assignment. I chose Keith Anderson because of the passion that he has for his company and for percussion.

            Our conversation began with me saying how much I appreciated the brand, Risen Drums, and how more people should be aware of this company. I asked him about their marketing efforts and his response was that they relied on word of mouth for the most part. He didn’t want to force growth on the company because business was good. Therefore, no marketing efforts were really displayed by Risen Drums. However, there has been significant change.

            Steve Goold purchased a masterpiece from Risen Drums, the Glo Kit. It’s a white acrylic kit that changes colors due to the LED lighting system within the drum set. 

The kit is now on tour with Owl City because Steve was hired as their drummer for the tour. This is why Risen Drums has had to open up a second shop in Minnesota due to more orders. The kit has been on the Tonight Show as well! This is all new for Risen Drums. I wish I could ask Keith as to whether or not he ever saw this coming. Due to this masterpiece, traffic to their website and brand awareness has increased significantly.

The brand has become a lot more recognizable. Their social media accounts are more active and interactive. Their Instagram is always being updated with their unique designs. Risen Drum’sFacebook account pushes out a lot of status updates that interact with those that like the page and their YouTube account has some new videos. However before all of that involvement, something happened that hinted the company to interact more with the world and push their brand out to the masses and that something was Steve Goold. Aside from their social media accounts, their company blog has also been used to push out some amazing company news and updates. They have become more recognizable in the custom drums industry and therefor are easy to find through search engines.

Check out Risen Drums! I promise you are in for a treat!

            

Digital Marketing in the Percussion Industry

Drum Roll Please…This week I am going to talk about different percussion companies that are doing interesting things when it comes to digital marketing. So let’s get started. Recently the NAMM show was held in LA. This is one of the biggest music industry expos in the world where every music company brings their “A” game.

            Companies like Vic Firth and Vater Percussion use those that they sponsor to their advantage. You have several artists making YouTube videos to share their experiences at the show with the world. This is great because not only do the brands become more recognizable but also viewers get a chance to see certain artists that are associated with certain brands. For example, Vater Percussion sponsors Adventure Drums. His channel is dedicated to teaching drums in a fun quirky way. He has two different videos from NAMM with two different characters that he uses on his channel. 

Aside from that, artists sponsored by Vic Firth were at the booth talking with consumers and other industry professionals representing the company and sharing their own updates as well as the company’s updates. 

 NAMM is a place where the public can only become aware of what is going on through digital media. Whether it is Twitter, Facebook, Tumblr, NAMM’s official site or other blogs and websites, digital media and marketing was the only way to let the public know about the latest in the music industry when it came to sharing the news about NAMM.

            Another example of digital marketing can be found in custom drum companies such as SJCCustom Drums. SJC built certain kits to display at NAMM for the world to see. The trick was that through social media and digital marketing they were able to sell those custom kits so quickly. People hopped on them right away because they knew that these kits weren’t just any SJC but they were special because they were specifically made to display at NAMM and show off their “A” game.

            It is safe to safe that these days digital marketing is the primary way to reach percussion consumers because it is the easiest way to reach so many of them at once. Those passionate about percussionist know where to find the latest news and let me tell you it is all through digital media! Thanks for reading!