Digital Marketing in the Percussion Industry

Drum Roll Please…This week I am going to talk about different percussion companies that are doing interesting things when it comes to digital marketing. So let’s get started. Recently the NAMM show was held in LA. This is one of the biggest music industry expos in the world where every music company brings their “A” game.

            Companies like Vic Firth and Vater Percussion use those that they sponsor to their advantage. You have several artists making YouTube videos to share their experiences at the show with the world. This is great because not only do the brands become more recognizable but also viewers get a chance to see certain artists that are associated with certain brands. For example, Vater Percussion sponsors Adventure Drums. His channel is dedicated to teaching drums in a fun quirky way. He has two different videos from NAMM with two different characters that he uses on his channel. 

Aside from that, artists sponsored by Vic Firth were at the booth talking with consumers and other industry professionals representing the company and sharing their own updates as well as the company’s updates. 

 NAMM is a place where the public can only become aware of what is going on through digital media. Whether it is Twitter, Facebook, Tumblr, NAMM’s official site or other blogs and websites, digital media and marketing was the only way to let the public know about the latest in the music industry when it came to sharing the news about NAMM.

            Another example of digital marketing can be found in custom drum companies such as SJCCustom Drums. SJC built certain kits to display at NAMM for the world to see. The trick was that through social media and digital marketing they were able to sell those custom kits so quickly. People hopped on them right away because they knew that these kits weren’t just any SJC but they were special because they were specifically made to display at NAMM and show off their “A” game.

            It is safe to safe that these days digital marketing is the primary way to reach percussion consumers because it is the easiest way to reach so many of them at once. Those passionate about percussionist know where to find the latest news and let me tell you it is all through digital media! Thanks for reading!