Drum Roll Please…This week I am going to talk about
different percussion companies that are doing interesting things when it comes
to digital marketing. So let’s get started. Recently the NAMM show was held in
LA. This is one of the biggest music industry expos in the world where every
music company brings their “A” game.
Companies
like Vic Firth and Vater Percussion use those that they sponsor to their advantage. You
have several artists making YouTube videos to share their experiences at the
show with the world. This is great because not only do the brands become more
recognizable but also viewers get a chance to see certain artists that are
associated with certain brands. For example, Vater Percussion sponsors Adventure Drums.
His channel is dedicated to teaching drums in a fun quirky way. He has two
different videos from NAMM with two different characters that he uses on his
channel.
Aside from that, artists sponsored by Vic Firth were at the booth
talking with consumers and other industry professionals representing the
company and sharing their own updates as well as the company’s updates.
NAMM is a place where the public can only
become aware of what is going on through digital media. Whether it is Twitter,
Facebook, Tumblr, NAMM’s official site or other blogs and websites, digital
media and marketing was the only way to let the public know about the latest in
the music industry when it came to sharing the news about NAMM.
Another
example of digital marketing can be found in custom drum companies such as SJCCustom Drums. SJC built certain kits to display at NAMM for the world to see.
The trick was that through social media and digital marketing they were able to
sell those custom kits so quickly. People hopped on them right away because
they knew that these kits weren’t just any SJC but they were special because
they were specifically made to display at NAMM and show off their “A” game.
It is safe
to safe that these days digital marketing is the primary way to reach
percussion consumers because it is the easiest way to reach so many of them at
once. Those passionate about percussionist know where to find the latest news
and let me tell you it is all through digital media! Thanks for reading!
Hi,
ReplyDeleteIf you have an elementary student interested in joining the school instrumental beginner drum sets
program, you can generally purchase a single starter snare drum, on a snare drum stand and a pair of light weight drum sticks for a minimum investment.
Thanks