Risen Drums Getting Popular!

Drum Roll Please…this week I am going to talk about one of my favorite percussion companies, Risen Drums. Risen Drums has come a long way from the last time that I spoke with founder, Keith Anderson. About two years ago when I was in my Introduction to Management class at Full Sail University, I had to interview a manager for a presentation assignment. I chose Keith Anderson because of the passion that he has for his company and for percussion.

            Our conversation began with me saying how much I appreciated the brand, Risen Drums, and how more people should be aware of this company. I asked him about their marketing efforts and his response was that they relied on word of mouth for the most part. He didn’t want to force growth on the company because business was good. Therefore, no marketing efforts were really displayed by Risen Drums. However, there has been significant change.

            Steve Goold purchased a masterpiece from Risen Drums, the Glo Kit. It’s a white acrylic kit that changes colors due to the LED lighting system within the drum set. 

The kit is now on tour with Owl City because Steve was hired as their drummer for the tour. This is why Risen Drums has had to open up a second shop in Minnesota due to more orders. The kit has been on the Tonight Show as well! This is all new for Risen Drums. I wish I could ask Keith as to whether or not he ever saw this coming. Due to this masterpiece, traffic to their website and brand awareness has increased significantly.

The brand has become a lot more recognizable. Their social media accounts are more active and interactive. Their Instagram is always being updated with their unique designs. Risen Drum’sFacebook account pushes out a lot of status updates that interact with those that like the page and their YouTube account has some new videos. However before all of that involvement, something happened that hinted the company to interact more with the world and push their brand out to the masses and that something was Steve Goold. Aside from their social media accounts, their company blog has also been used to push out some amazing company news and updates. They have become more recognizable in the custom drums industry and therefor are easy to find through search engines.

Check out Risen Drums! I promise you are in for a treat!