Drum
Roll Please…This week I am going to talk about two YouTube drummers,
COOP3RDRUMM3R and Dylan Taylor. Months ago, I featured Cobus Potgieter and Luke
Holland. Every time I am on YouTube I watch drum covers. These guys, when it
comes to their videos, are hands down the best of the best in video quality,
technique, and inventiveness.
The Drum Roll
The latest updates in the world of percussion: New Technology, New Companies, New Products. All brought to you by Daniel Botana (@BotanaDrums).
Thursday, May 30, 2013
Thursday, May 16, 2013
Bad Rabbits
Drum Roll Please…This week I’ll be featuring one of my
favorite bands, Bad Rabbits. I came across Bad Rabbits about 3 years ago. I was
looking on the vans Warped Tour page and scrolling through the lineup. I
started checking out bands I had never really of and when I heard Bad Rabbits
boy was my mind blown away. At that moment, I knew that I had found a gem.
Thursday, May 2, 2013
BLOG Post 2 for BPD
Drum Roll Please…last week I discussed by business plan and
conducted some research about experts on writing business plans. This week I am
going to discuss what I took away from that research and how I applied it to my
business plan. The key things include: targeting your audience & continuing
research.
Thursday, April 11, 2013
Dr. Steve Gedeon & Angelo Meneguzzi
Drum
Roll Please…This week I will be talking about business plans. Yes you heard me
correctly, business plans. The cool thing about business plans is the passion
that lies behind the idea. I believe that it’s the passion followed by the
numbers that sell an idea. But, let’s
look into what two experts have to say about business plans.
Friday, March 22, 2013
Risen Drums Getting Popular!
Drum Roll Please…this week I am going to talk about one of
my favorite percussion companies, Risen Drums. Risen Drums has come a long way
from the last time that I spoke with founder, Keith Anderson. About two years
ago when I was in my Introduction to Management class at Full Sail University,
I had to interview a manager for a presentation assignment. I chose Keith
Anderson because of the passion that he has for his company and for percussion.
Our
conversation began with me saying how much I appreciated the brand, Risen
Drums, and how more people should be aware of this company. I asked him about
their marketing efforts and his response was that they relied on word of mouth
for the most part. He didn’t want to force growth on the company because business
was good. Therefore, no marketing efforts were really displayed by Risen Drums.
However, there has been significant change.
Steve Goold
purchased a masterpiece from Risen Drums, the Glo Kit. It’s a white acrylic kit
that changes colors due to the LED lighting system within the drum set.
The kit
is now on tour with Owl City because Steve was hired as their drummer for the
tour. This is why Risen Drums has had to open up a second shop in Minnesota due
to more orders. The kit has been on the Tonight Show as well! This is all new
for Risen Drums. I wish I could ask Keith as to whether or not he ever saw this
coming. Due to this masterpiece, traffic to their website and brand awareness
has increased significantly.
The brand has become a lot more
recognizable. Their social media accounts are more active and interactive.
Their Instagram is always being updated with their unique designs. Risen Drum’sFacebook account pushes out a lot of status updates that interact with those
that like the page and their YouTube account has some new videos. However
before all of that involvement, something happened that hinted the company to
interact more with the world and push their brand out to the masses and that
something was Steve Goold. Aside from their social media accounts, their
company blog has also been used to push out some amazing company news and
updates. They have become more recognizable in the custom drums industry and
therefor are easy to find through search engines.
Check out Risen Drums! I promise you
are in for a treat!
Sunday, March 10, 2013
Digital Marketing in the Percussion Industry
Drum Roll Please…This week I am going to talk about
different percussion companies that are doing interesting things when it comes
to digital marketing. So let’s get started. Recently the NAMM show was held in
LA. This is one of the biggest music industry expos in the world where every
music company brings their “A” game.
Companies
like Vic Firth and Vater Percussion use those that they sponsor to their advantage. You
have several artists making YouTube videos to share their experiences at the
show with the world. This is great because not only do the brands become more
recognizable but also viewers get a chance to see certain artists that are
associated with certain brands. For example, Vater Percussion sponsors Adventure Drums.
His channel is dedicated to teaching drums in a fun quirky way. He has two
different videos from NAMM with two different characters that he uses on his
channel.
Aside from that, artists sponsored by Vic Firth were at the booth
talking with consumers and other industry professionals representing the
company and sharing their own updates as well as the company’s updates.
NAMM is a place where the public can only
become aware of what is going on through digital media. Whether it is Twitter,
Facebook, Tumblr, NAMM’s official site or other blogs and websites, digital
media and marketing was the only way to let the public know about the latest in
the music industry when it came to sharing the news about NAMM.
Another
example of digital marketing can be found in custom drum companies such as SJCCustom Drums. SJC built certain kits to display at NAMM for the world to see.
The trick was that through social media and digital marketing they were able to
sell those custom kits so quickly. People hopped on them right away because
they knew that these kits weren’t just any SJC but they were special because
they were specifically made to display at NAMM and show off their “A” game.
It is safe
to safe that these days digital marketing is the primary way to reach
percussion consumers because it is the easiest way to reach so many of them at
once. Those passionate about percussionist know where to find the latest news
and let me tell you it is all through digital media! Thanks for reading!
Tuesday, January 15, 2013
The Drumstick Industry and the Law
Drum Roll Please...This post is centered on the drumstick
industry and the law. After tenuous research, I have come to find that
drumstick companies haven’t created any buzz whatsoever when it comes to legal
issues. I have researched such legal issues as trademark infringement, product
liability, or contract infringement. It’s pretty funny how companies like VicFirth, Regal Tip, Pro Mark, Zildjian and others have avoided legal issues
through the power of protecting their brands and product line.
This month, I have been learning about Entertainment Law. The
first week’s lecture was based around terminology, liabilities, and contracts.
One of the topics discussed was product liability. Companies usually protect themselves by
putting warnings and disclaimers on their products. I own a fresh pair of “?uestlove” Signature
Series Vic Firth Sticks which are still within the packaging; however, it does
not contain any warning or disclaimer. I
also have a pair of Regal Tip Brushes still with the packaging and have also
found it does not contain any warning label or disclaimer on the packaging. This
stirs my curiosity.
After having played drums for almost 5 years, I have
encountered certain issues when playing with any pair of drumsticks. These issues include the obvious breaking of the
sticks, as well as blisters and calluses on my hands. The blisters have been
caused by improperly holding the sticks.
However, I wonder can the company still be held liable by the
percussionist if the drumsticks are not identified with a disclaimer reflecting,
WARNING: This product may cause blisters, splinters, and any other wood related
injuries. Beware of the sticks breaking while being used. I can also recognize
liability when it comes to children using the product. Putting an age limit
would help protect the company if a child were to hurt themselves using their
product. I guess it goes to show that when it comes to these products such as
drumsticks, mallets, brushes, hot rods etc. a warning is not necessary (I am
currently laughing).
My research leads me to conclude that no one has poked their
eye out with a drumstick yet, therefore, these companies have been safe from
lawsuits. Looking forward into my future I definitely plan to legally protect
myself a little bit better than these companies when it comes to liability.
Thanks for reading and as always keep on drumming.
(The click-through links provided are click through links to the warranties and disclaimers for use of their websites for the companies listed above)
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